The past 10 years have been about discovering post-institutional social models on the Web, the next 10 years will be about applying them to the real world. This story is about the next 10 years.
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
Why it’s time to manage for abundance, not scarcity.